Services: Amazon Services

An effective Amazon strategy is essential to drive and support online sales.

Our experienced in-house Amazon team provide a comprehensive range of Amazon services, from order processing, stock management and fulfilment to fully customised Amazon advertising campaigns. We manage both Vendor Central and Seller Central accounts, balancing our approach to maximise business for our partners.

Our European wide Amazon services include:

Account Management

  • Amazon order & returns processing
  • Stock & run rate monitoring
  • Stocking product at our warehouses
  • Shipments direct to Amazon Vendor Central warehouses for purchase by customers through Amazon Prime
  • Invoice management
  • Sales and inventory reporting
  • Analysis of customer behaviours for marketing and promotional planning including Amazon popular search terms, repeat purchase, item comparison and alternative purchase

Catalogue Management

  • Catalogue management of existing product catalogues (including product data, descriptive content, images, video, awards, manuals, keywords)
  • Categorisation to improve the customer journey
  • Linking variation families to promote cross-selling across the range
  • Linking of old & new product versions to enhance customer experience and drive sales at launch
  • Product compliance with the upload & management of appropriate battery and hazardous substance compliance documents
  • Pricing management

Amazon Advertising

  • Creating and promoting Amazon Store Fronts, with personalised brand websites within Amazon
  • Pay-per-click advertisements including the set up and management of keywords, product and category -led advertisements such as Sponsored Display, Sponsored Product and Sponsored Brand Ad placements across the Amazon platform

Merchandising

  • Creation, set up and management of A+ Content
  • Managing Amazon Vine paid reviews
  • Analysing and managing recommended Amazon Deals to maximise return on investment
  • Promotions planning including Lightning Deals, Best Deals & Price Discounts for Black Friday and Prime Day

 

For more information on how LUMESCA can support or manage your Amazon business, please contact us.