Services: Marketing
We have a dedicated team of experts creating fully integrated strategic marketing campaigns, covering everything from product launches and promotions, through to graphic design, content marketing and influencer programmes.
We help to tell stories where the right target audience will see them, building brand awareness, engaging potential customers and generating leads. As we work across key European territories, we have a dedicated team of language specialists to support any campaign in local languages.Marketing services we offer:
Product Management
Managing product ranges through our multiple channels
- Strategic marketing plans
- Product lifecycle management
- New product launches
- Exclusive product promotions and bundles
- Custom kits for our resellers
- Point of sale material
- Product comparisons
- Reseller training & support
Events and exhibitions
Focusing on education, live demonstrations, and content creation
- Major photography and design shows such as The Photography Show, Salon de la Photo, Drupa
- Reseller events
- Creative Masterclasses using brand ambassadors
- Photography summits and camps
- Specialist workshops
- Reseller roadshows
Advertising
Balancing brand building and tactical promotions
- Print and digital publications
- Advertorials
- Promoting awards
- Social media advertising
- Reseller advertising
PR
Brand building and establishing optimum positioning in key segments
- Product reviews
- Testimonials
- Industry awards
- Press releases
- Influencer programmes
- Competitions
Social media
Content amplification
- Managing vendor partners social accounts
- Bespoke channel strategies
- User-generated content
- Social media monitoring, reporting and analysis
Content Marketing
Engaging and educating audiences
- Email marketing
- Webinars & videos
- Blogs
- Social
- Infographics
