Services: Marketing

We have a dedicated team of experts creating fully integrated strategic marketing campaigns, covering everything from product launches and promotions, through to graphic design, content marketing and influencer programmes.

We help to tell stories where the right target audience will see them, building brand awareness, engaging potential customers and generating leads. As we work across key European territories, we have a dedicated team of language specialists to support any campaign in local languages.

Marketing services we offer:

Product Management

Managing product ranges through our multiple channels

  • Strategic marketing plans
  • Product lifecycle management
  • New product launches
  • Exclusive product promotions and bundles
  • Custom kits for our resellers
  • Point of sale material
  • Product comparisons
  • Reseller training & support
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Events and exhibitions

Focusing on education, live demonstrations, and content creation

  • Major photography and design shows such as The Photography Show, Salon de la Photo, Drupa
  • Reseller events
  • Creative Masterclasses using brand ambassadors
  • Photography summits and camps
  • Specialist workshops
  • Reseller roadshows

Advertising

Balancing brand building and tactical promotions

  • Print and digital publications
  • Advertorials
  • Promoting awards
  • Social media advertising
  • Reseller advertising
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PR

Brand building and establishing optimum positioning in key segments

  • Product reviews
  • Testimonials
  • Industry awards
  • Press releases
  • Influencer programmes
  • Competitions

Social media

Content amplification

  • Managing vendor partners social accounts
  • Bespoke channel  strategies
  • User-generated content
  • Social media monitoring, reporting and analysis
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Content Marketing

Engaging and educating audiences

  • Email marketing
  • Webinars & videos
  • Blogs
  • Social
  • Infographics
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As exclusive distributors for X-Rite Photo and Video across Europe, we manage the sales, marketing and support for partners and end users alike. Looking after the entire marketing mix enables us to compose fully integrated campaigns with complete control of messaging and insight into the results.

For more information on how LUMESCA can support your marketing initiatives, please contact us.