X-Rite partners with Calibrite to serve the global photo, video and content creation markets.
For release 1st July 2021 (Birmingham UK, North White Plains NY,
Grand Rapids MI): Today, X-Rite Incorporated and Calibrite announce their partnership to transition the X-Rite photo and video portfolio to Calibrite, a newly formed company dedicated to servicing the colour management needs of the photo, video, and content creation markets. Calibrite will collaborate with X-Rite on product development and take direct global control of the packaging, distribution, and marketing of X-Rite Photo solutions. The new Calibrite suite of products will be powered by X-Rite technology.
For decades, X-Rite led the market for colour management products in the photo and video industries and developed a range of award-winning products, including colour targets and calibration devices. As part of a strategic change, X-Rite decided the photo and video market would be best served through a dedicated partner solely focused on the unique needs of photographers and filmmakers.
Calibrite was formed by a group of passionate investors who worked with X-Rite in the photo and video markets for more than 20 years. Calibrite will continue to provide industry-leading solutions for photographers, filmmakers, designers, and content creators who demand the very best tools for working with colour. The Calibrite team is committed to building upon X-Rite’s exceptional products and legacy while adding a heightened level of education, inspiration, and customer support.
Powered by X-Rite
Under the agreement, Calibrite will license core technologies from X-Rite. X-Rite will manufacture the devices for monitor and printer calibration and provide colour materials from the Munsell Lab for ColorChecker targets. This ensures that Calibrite customers receive the same level of quality, and innovation X-Rite Photo customers have enjoyed for decades.
Innovation by Calibrite
The team at Calibrite remains dedicated to an extensive research and development programme that will result in upgrades and new products covering monitor, printer, camera, scanner, and projector calibration. Calibrite will collaborate with X-Rite colour scientists to develop solutions that evolve with the speed of technology.
Calibrite ColorChecker Name
All of Calibrite’s products should look familiar. X-Rite i1Display and i1Studio devices and the full range of ColorChecker targets will now be rebranded under the Calibrite ColorChecker name.
Calibrite Global Distribution
X-Rite’s existing distributors, MAC Group in North America and LUMESCA Group in Europe, the Middle East and Africa are appointed as exclusive Calibrite distributors in those territories. There is a seamless transition for their customers to the new Calibrite product range. Calibrite has agreements with other X-Rite photo and video distributors in the Asia-Pacific region and is actively seeking new partnerships for territories that are not currently covered.
Support for Current X-Rite Customers
Calibrite is providing global support for all existing X-Rite photo and video customers and honouring warranties for products previously sold by X-Rite. Customer support is provided via a dedicated support portal on www.calibrite.com with technical specialists responding to support requests by email or phone. Calibrite maintains access to X-Rite’s massive library of customer support documents.
X-Rite is delighted to be able to engage with our long-term partners to transition our photo and video business. The Calibrite leadership team has extensive knowledge and experience, as well as the passion to support our customers globally. This partnership fits into our strategic goal to grow our display business through key industry partners and also provides a platform to continue to offer globally recognised ColorChecker targets.
– Jan Keller, VP Global OEM Sales, X-Rite
We are enthusiastic about our partnership with X-Rite to continue market development for colour management products supporting photographers and filmmakers around the world. We are pleased to confirm that our distribution network includes current key X-Rite partners and are looking forward to a seamless transition to our new product range.
– Jan Lederman, Co-President of Calibrite
X-Rite’s expertise is world-leading and knowing that future ColorChecker products will be based on core X-Rite technologies licensed to Calibrite gives us confidence that our customers will continue to have state-of-the-art products. We are excited to focus our Calibrite R&D team on developing the next generation of colour management software and look forward to offering both existing X-Rite users and new Calibrite customers significant updates in the coming months.
– Geoffrey Clements, Co-President of Calibrite